SK networks probono
SK networks is operating target-type and spot-type probono programs voluntarily engaged by its people since 2022 to benefit society at large with its people’s professional competence and bolster up the growth of social enterprises and ventures. The target-type probono program selects social enterprises/ventures relevant to the business models of SK networks (including subsidiaries) and provides a full-package advisory service to them for about a year. In 2022, the target-type probono program provided advisory services to three social enterprises/ventures addressing social challenges relevant to mobility, clean air and resource circulation among SK networks’ business lines. The spot-type probono matches social enterprises with needs for advisory services with SK networks’ people having relevant capabilities, which cover management planning, marketing, legal counsel, finance/accounting, business planning, interpretation/translation, R&D, usability test, etc.
Achievements in 2022
In 2022, 168 people from SK networks, SK magic and SK rent-a-car worked on target-type (17 persons) and spot-type (151 persons) probono activities for 832 hours, creating about 85 million won in social value. The target-type probono activities targeting three social enterprises/ventures involved nine advisory service projects in areas required for the growth of social enterprises/ventures such as new business model development and investment financing.
In particular, as a part of promotion/marketing advisory services for Todo Works vowing to deliver discrimination-free mobility services, a T Map banner advertisement campaign was launched to expose the social enterprise to T Map customers over 6.2 million times. In addition, the Journey with Companion program rolled out in collaboration with SK rent-a-car was booked by 67 teams in total. SK rent-a-car tested the viability of the new business model (offering barrier-free travel experience available to anyone) through the Journey with Companion program.