CI Manual
We introduce the CI of SK networks.
Meaning of the CI
The logo is the most important element in our identity, as it represents all aspects of SK networks including its products and services, as well as its trustworthiness, quality and top-tier position. The logo is the official symbol of SK networks, so its figure should not be changed in any way. The logo, used in various media including print and promotional materials, plays an important role in delivering the corporate and brand image of SK networks.
Space Rules
Logo Space Rule A
Clear space should be maintained as minimum space is required to retain the design characteristics of the logo.
Logo Space Rule B
The minimum space rule can be applied when logo is used in outdoor media, such as outdoor advertisements and signboards, where greater visibility is required.
Color Rules
The SK red used in the logo symbolizes vibrancy and energy, and the SK orange symbolizes happiness, friendliness and hospitality. The SK identifier should be expressed with the set colors on a white background. The color rules should always be observed, as consistent use of the same colors plays an important role in building up the image of SK networks.
Black & White Print
In black and white prints, the wings should be use a brightness set at 100% and 60% (black levels) for distinction.
- Black K100
- Gray K60
Special Printing
For special prints in gold or silver, the wings should use a brightness of 100% and 80%. If 60% brightness is used in gold or silver color printing, the proper colors will not be expressed. The SK gold and SK light gold should be used to print the SK identifier in gold, and the SK silver should be used to print in silver. Gold foil, silver foil, white foil or black foil color can be used as well in special printing.
- SK Gold Pantone 873C
- SK Light Gold Pantone 8003C
- SK Silver Pantone 877C
Negative Expression 1
In negative prints, if the brightness of the background color is over 30%, the SK identifier should be represented in white.
Negative Expression 2
For the wings when the background is SK red, white borders can be applied to the wings and the logo can be white. This color combination, however, is not recommended.
This negative expression applies only when the background color is SK red, its does not apply when the background color is any other color including SK orange.
White Border ThicknessThe thickness of the white borders should be the same as that of the white lines used for the "S" and "K" within the wings.
Background Color Rules
To express the SK identifier in color, the background should be white.
However, various background colors can be used, as long as the SK identifier is visibly expressed.
Background Color Brightness
A background color that is 30-80% brightness (black level) should not be used, as it cannot properly represent the SK identifier image.
Color Expression
The logos of affiliates should be expressed in color, and the brightness of the background color should be below 30% or over 80%.
Black & White Expression
To express the SK identifier in black and white; 1 a single black tone (K100% + K60%) should be used for the SK identifier when the brightness is below 30%; and,2white should be used when the brightness is over 30%.
Special Printing of SK Identifier by Background Color
To express the SK identifier in SK gold or SK silver as shown in 1, any background color and brightness can be applied. However, when a blue or green toned background is used as shown in 2, the brightness should not be within the 30%- 80% range. As in 3, if the background color is gold or silver, the SK identifier can be expressed in color, black or white. As in 4, the SK identifier can be expressed in gold foil, silver foil, white foil or black foil in all background colors except blue or green tones (as in 2), and embossing and debossing are allowed in any background color.
For usage
download the logo mark file contained on the Website without altering its design