- ‘SK rent-a-car Direct’, an online-exclusive service, recognized for excellence in customer satisfaction and brand value with a quick response to the non face to face trend
- Various options to be offered, including ▲new long-term rental, ▲used car long-term rental, and ▲SK rent-a-car TAGO PAY
- “We will further raise the customer value with our diverse services tailored to our customers’ mobility lives”

SK rent-a-car, an innovation leader in mobility rental products and services, was recognized as the most selected and trusted brand by consumers.

SK rent-a-car (CEO: Hwang Il Moon) announced on 27th that it was placed the first in the rental car category at the ‘Korea Brand Hall of Fame 2022’ hosted by the Institute for Industrial Policy Studies.

The ‘Korea Brand Hall of Fame 2022’ is an award to select the most beloved brands in each industry over the past year after comprehensively assessing a total of four areas; ▲ business performance, ▲brand value, ▲ customer satisfaction, and ▲ marketing communication.

The award particularly noted that SK rent-a-car elevated customer satisfaction and raised brand value through ‘SK rent-a-car Direct’, an online-exclusive service reflecting a non-face-to-face trend in the vice-grip of COVID-19 pandemic.

SK rent-a-car Direct enables a fast and accurate long-term rental contract in just three minutes. As an online non-face-to-face platform, it is easy to use at any time and place through computers or mobile devices without installing additional applications. It takes less than one minute to find out estimated prices. As part of services, some vehicle models are available to pick up on the very day.

Besides, SK rent-a-car provides a number of options with its Direct service for customers who wish to have a long-term rental car, adding a new dimension to customers’ mobility life_. For those who want a well-managed used car at a reasonable price, ‘secondhand car long-term rental’ is recommended, while ‘SK rent-a-car TAGO PAY’ favors customers who tend to drive short distances for weekend getaway, weekday commute, or driving kids to schools.

“Our online platform, ’SK rent-a-car Direct’, takes us up a notch in terms of customer satisfaction and brand value by reflecting the non-face-to-face trend. And it has placed us at the top in the rental car category,” an SK rent-a-car official said. He added, “on top of reasonable ‘secondhand car long-term rental’ and ‘SK rent-a-car TAGO PAY’ that charges depending on the miles driven, we have a variety of services for mobility life continuously raising our customers’ value.

[Picture 1] SK rent-a-car winning the ‘Korea Brand Hall of Fame 2022’ in the rental car category

[Picture 2] ‘Korea Brand Hall of Fame 2022’ award emblem (logo)