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SK Speedmate

SK Speedmate, the number one company in comprehensive vehicle management, has been introduced.

- SK Networks’ Speedmate division has been rebranded as SK Speedmate, marking a new beginning starting from September 1st. - Working on a strategy to dominate the automotive aftermarket by creating customer-focused business models that integrate data and AI …anticipating increased value for Speedmate, Huckleberry Pro, and other brands in their portfolio. - CEO Mooin Ahn stated that the company will enhance the joy of employees and stakeholders with prompt and flexible management. SK Speedmate is the new name for SK Networks’ car management service brand Speedmate. At the beginning of this month, SK Speedmate (headed by CEO Mooin Ahn) declared its establishment as a fresh organization and revealed plans to enhance its customer-focused business strategy utilizing data and artificial intelligence (AI) as a top automotive aftermarket provider in Korea. Speedmate has provided services for both local and foreign vehicle repairs, emergency roadside services (ERS), and tire and parts distribution through a network of over 590 repair shops. Speedmate has maintained its position as the top automotive company in the Korea Brand Power Index (K-BPI) for over two decades by introducing a store sales management system, customer satisfaction management, and standardized pricing in the maintenance market that didn’t have a service system. This has raised industry standards and established Speedmate as the undisputed leader in automotive management. The launch of SK Speedmate is part of SK Networks’ evolution into an AI-focused intermediate holding company, aiming to boost original business competitiveness and improve customer value through a faster, more autonomous decision-making process. The company's goal is to enhance its position as a responsible player in the automotive aftermarket industry. The company will use existing data to increase the value of the maintenance brand Speedmate by widening partnerships and O2O services, and creating personalized complex stores. Meanwhile, developing new business models using Huckleberry Pro will expand its presence in the imported car parts distribution and post-accident car repair markets. The company is also looking to utilize AI for improving work efficiency and uncovering new business opportunities, and expand operations in global markets. A new service named "moonlight maintenance" has been recently introduced by the company. It has extended its operating hours until 10 p.m. on Tuesdays and Thursdays to accommodate office workers who are unable to service their vehicles during regular work hours. This demonstrates SK Speedmate's enthusiasm as a novel organization committed to discovering innovative customer-focused service models. Therefore, SK Speedmate's approach includes accelerating future growth by creating services that meet customer needs and business models that incorporate AI. "Utilizing our strong brand presence and cutting-edge technology, we aim to enhance customer satisfaction and increase our company's value as a leading player in the automotive aftermarket by expanding data-driven operations and improving business efficiency with AI," explained SK Speedmate CEO Mooin Ahn. He continued by stating that SK Speedmate strives to promote the happiness of its employees and stakeholders by quickly and flexibly adapting to changes in the business environment to achieve greater growth. [Image 1] CI logo of SK Speedmate [Image 2] Mooin Ahn, CEO of SK Speedmate

SK Speedmate

SpeedMate Launches Moonlight Maintenance “Enjoy Convenient Car Service After Work on Tuesdays

- Extending service hours at 8 stores in Seoul Metropolitan Area for a two-month pilot of the Moonlight Maintenance program - Aiming to meet the needs of customers requiring maintenance after work··· Service expansion planned based on customer feedback SpeedMate is extending the operating hours of its service centers to improve customer convenience. SK Networks’ comprehensive automotive care brand, SpeedMate, announced on the 21st that it will pilot the Moonlight Maintenance program at 8 stores in the Seoul Metropolitan Area, including the Suwon Daeho location, from the 26th through the end of October. SpeedMate’s Moonlight Maintenance program extends operating hours every Tuesday and Thursday until 10 p.m. Typically, most service centers close between 6 and 7 p.m., making it difficult for office workers to visit on weekdays. With this new initiative, customers can now receive services such as engine oil changes, tire replacements, and more until 10 p.m. after work, which is expected to be highly welcomed by office workers. Additionally, the program will allow for urgent nighttime maintenance, ensuring vehicles are ready for use the next morning without any issues. Customers can book the Moonlight Maintenance service through SpeedMate’s website (www.speedmate.com), and the pilot program will be available at eight SpeedMate locations* in the Seoul Metropolitan Area. During these extended evening hours, customers will receive free basic vehicle inspections, including checks on engine oil, brakes, battery checks, as well as windshield washer fluid refills. * Moonlight Maintenance Pilot Stores -Suwon: Daeho Store, Traders Suwon Store -Namyangju: E-Mart Byeollae Store, E-Mart Jinjeop Store -Goyang: Tanhyun Store, Ilsan Baekseok Store -Siheung: Power Diesel Store -Ansan: Ansan Danwon Store Through this pilot program, SpeedMate aims to minimize customer inconvenience related to store operating hours while comprehensively evaluating areas for improvement and regional demand, with plans to gradually expand the service to more locations. A SpeedMate representative stated, "As a leading brand in Korea's automotive maintenance industry, we will continue to develop services that enhance customer convenience, such as Moonlight Maintenance." Meanwhile, SpeedMate is set to launch as a new independent corporation on September 1st following a split-off, which will further enhance its operational expertise and business agility under an independent governance structure. Starting from the 26th until the end of October, SpeedMate will pilot its Moonlight Maintenance program at 8 stores in the Seoul Metropolitan Area, extending operating hours until 10 p.m. every Tuesday and Thursday.

SK Speedmate

SpeedMate Honors Patriots and Veterans Month with a Vehicle Inspection Program for Families o

- Free engine oil replacement and vehicle inspection services for the families of fallen firefighters - The program runs twice a year, in June and November··· “We will continue initiatives that enhance both our business and social value” In honor of Patriots and Veterans Month, SpeedMate has partnered with the National Fire Agency to offer a vehicle inspection program for the families of fallen firefighters. On the 18th, SpeedMate, the comprehensive auto care brand under SK Networks (CEO: Hojeong Lee), announced the launch of its "HeroMate" program, providing vehicle maintenance support and discounts to the families of fallen firefighters. This program has been jointly prepared by SpeedMate and the National Fire Agency to support safe driving and convenience for approximately 600 families of fallen firefighters who dedicated their lives to public safety. As part of the initiative, SpeedMate will offer special benefits, including a free engine oil change (once a year), 50% off air conditioning gas, and a 30% discount on exclusive tires, all in commemoration of Patriots and Veterans Month. The same benefits will also be available in November, which coincides with Firefighters’ Day, to assist with vehicle inspections in preparation for the winter season. Each program will support 300 families in June and November, respectively. SpeedMate, with over 590 locations nationwide, has built long-standing trust with customers by providing industry-leading repair services at reliable quality and reasonable prices. Recently, SpeedMate expanded its customer services by opening multi-service shops that provide both maintenance and detailing. The company is also committed to ESG (Environmental, Social, and Governance) initiatives, including hands-on automotive repair training for students in specialized automotive programs at high schools in Seoul. Looking ahead, SpeedMate aims to maximize customer satisfaction by continuously improving service quality, further strengthening its position as South Korea's top comprehensive vehicle management brand. In addition, the company plans to actively support public safety organizations through initiatives like this program. During the inauguration ceremony, Ahn Moo-in, Head of the SpeedMate Division, expressed his gratitude, "We extend our deepest appreciation to the fallen heroes who sacrificed their lives for public safety, and to the firefighters who continue to work tirelessly around the clock." He added, "We will continue to run programs like this to enhance both the business and social value of SpeedMate as a leading automotive management brand." In addition, throughout the HeroMate program, SpeedMate will offer special discounts to active-duty firefighters. SpeedMate and the National Fire Agency have partnered to create the "HeroMate" program, which provides car care benefits to firefighters and their families. At the ceremony held on the 18th at Samil Building in Jongno-gu, Seoul, Mooin Ahn, Head of SpeedMate Division (right), Hyunsook Park, Head of Hope-Sharing Firefighter Families Association (center), and Gunil Jeong, Director of Health and Safety at the National Fire Agency, exchanged messages of gratitude and support.