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Mintit

“Delete Your Personal Data Securely with the ’MINTIT Safe’ App”

- MINTIT develops and launches an app that allows users to securely delete personal data anytime, anywhere - Plans to expand the app’s scope and upgrade features following the service launched for individual customers - “We aim to alleviate concerns over personal data leakage and foster a safer ICT trading environment” MINTIT, South Korea’s leading secondhand phone trading platform, is introducing a personal data deletion feature through a new app. This feature builds on the success of its AI-powered phone purchasing kiosk, MINTIT ATM, which has significantly contributed to the company's growth. On the 30th, MINTIT (CEO: Lee Hwan Yong) announced the launch of its personal data deletion app, MINTIT Safe. MINTIT Safe is an app designed to completely resolve the top concern in used phone transactions worries about residual or recoverable personal data on devices. After agreeing to the terms of service and completing identity verification, users can securely delete all personal information stored on their phones. For added peace of mind, a data deletion certificate is also provided to the users. MINTIT expects the new service to help expand used phone trading practices across our society. A MINTIT representative stated, “We believe that deleting personal data from unused phones is the first step toward promoting used phone transactions and supporting resource recycling. From the outset of our business, we’ve provided data deletion services to alleviate concerns about personal information leaks. With the launch of MINTIT Safe, we’re committed to creating a secure environment where anyone can trade used phones with confidence.” MINTIT is offering MINTIT Safe for free and plans to explore various ways to expand its service scope and features in the future. Since launching the AI-powered used phone trading platform MINTIT ATM in 2019, and through active collaborations with the three major telecom companies and manufacturers like Samsung, MINTIT has established itself as South Korea’s leading used phone trading platform, processing over one million units annually. The company’s proprietary data deletion technology has also been certified by global organizations, such as ADISA (Asset Disposal Information Security Alliance), further enhancing customer trust. Moving forward, MINTIT plans to actively promote a recycling culture centered on its core used phone business in response to changing market conditions. At the same time, it aims to refine its business model to meet the needs of key stakeholders, including the government and customers, and continue leading the industry. A promotional image of the MINTIT Safe app, launched by MINTIT MINTIT ATMs installed in major retailers and telecom stores nationwide

Mintit

ICT Recycler MINTIT Wins Main Award at ‘Red Dot Design Award 2024’

- Brand & Communication Design category… MINTIT app wins this year, following MINTIT ATM award in 2019 - App revamped earlier this year, praised for improved UX prioritizing customer accessibility and convenience - Under new CEO Lee Hwan Yong, MINTIT to lead industry evolution amid market changes, including the ‘Certified Used Phone Dealer’ program MINTIT, a leader in the domestic ICT recycling market with its AI-powered used phone trading platform, has won a prestigious Red Dot Design Award. MINTIT (CEO: Lee Hwan Yong) announced on the 2nd that the MINTIT app received the main award in the 'Brand & Communication Design' category at the ‘Red Dot Design Award 2024’. Established in 1955, the Red Dot Design Award is recognized as one of the top three global design awards, alongside Germany’s ‘if’ and the U.S.’ ‘IDEA.’ Winners are chosen based on a comprehensive evaluation of elements such as design, quality, functionality, and eco-friendliness. In 2019, MINTIT won the Red Dot Design Award for its AI-powered used phone trading kiosk, MINTIT ATM. This year, MINTIT has once again proven the excellence of its design and service with the MINTIT app. The award-winning MINTIT app, launched in 2022, was revamped in January this year to optimize the user experience. It was particularly praised for its UX design, which makes it easier for customers to quickly locate and conveniently use MINTIT ATMs. In addition, MINTIT received positive evaluations for promoting secure used phone transactions through its personal data deletion technology, contributing to resource recirculation through ICT recycling, and enhancing customer communication. An official at MINTIT said, “As South Korea's leading ICT recycling company, MINTIT has once again been recognized for its excellence in design and used phone transaction services. Moving forward, we will continue to upgrade our AI-powered phone inspection and evaluation technologies, enhance data management capabilities, and focus on user convenience to create an environment where anyone can easily and securely trade used phones.” Meanwhile, on the 1st, MINTIT appointed Lee Hwan Yong as its new CEO following an organizational reshuffle. He succeeds Ha Sung Moon, who had led MINTIT for nearly three years since its founding in September 2021. Lee is an ICT expert with extensive experience in key roles at SK Networks' ICT Business Unit and has proven expertise in tax and accounting. Most recently, he served as the head of the Business Support Office, where he played a key role in supporting SK Networks' transformation into an AI-driven company. Under Lee's leadership, MINTIT plans to further strengthen its innovation and upgrade its technology amid changing market conditions, such as the upcoming ‘Certified Used Phone Dealer’ initiative. MINTIT won the main award in the ‘Brand & Communication Design’ category at the ‘Red Dot Design Award 2024’ for its MINTIT app

Mintit

“Buy a Galaxy Z Fold 6 | Z Flip 6 and trade in your old device at a MINTIT ATM”

- Launching a trade-in campaign for customers who purchase the Galaxy Z Fold 6 or Z Flip 6 - Additional KRW 200,000 bonus for trading in any previous foldable models from the Fold 3 to Fold 5 … Up to KRW 1.1 million compensation available for trading in a Galaxy Z Fold 5 during the campaign - MINTIT stands out for its unique feature of instant payment after on-the-spot personal data deletion As the introduction of a business operator certification system for safe used phone transactions approaches this year, MINTIT, a leader in the domestic ICT recycling market, is collaborating with Samsung Electronics on a trade-in campaign for new Galaxy smartphones. On the 24th, MINTIT announced the launch of the Galaxy Z Fold 6 | Z Flip 6 Trade-In campaign, offering up to KRW 1.1 million*, which includes the appraisal value of the traded smartphones plus additional compensation. This applies to customers who purchase a Galaxy Z Fold 6 or Z Flip 6 and return their old devices through a MINTIT ATM. *Based on customers who own a Galaxy Z Fold 5 in Grade A condition This campaign, running until the end of August, provides additional compensation of up to KRW 200,000, the highest ever, on top of the appraised trade-in value based on the condition and performance of the used phone. *Total compensation amount by model Model Total Compensation Galaxy Z Fold 5 KRW up to 1.1 million Including additional compensation of KRW 200K Galaxy Z Fold 4 KRW up to 805K Galaxy Z Fold 3 KRW up to 590K Galaxy Z Flip 5 KRW up to 800K Galaxy Z Flip 4 KRW up to 480K Galaxy Z Flip 3 KRW up to 375K The Galaxy trade-in campaign is available through over 6,600 MINTIT ATMs and drop-off boxes nationwide, including at stores of the three major telecom carriers. Carrier subscribers can use MINTIT kiosks located at their respective carrier stores, while customers with unlocked phones can access MINTIT ATMs at Samsung stores, major retail chains, post offices, and other nationwide locations. Detailed program information can be found on the MINTIT website and the MINTIT app. MINTIT expects that this Galaxy trade-in campaign will encourage customers planning to replace their smartphones to purchase new models at reasonable prices. In addition, MINTIT’s complete personal data deletion service (MINTIT Safe) is anticipated to help promote a safe and transparent used phone transaction practices. MINTIT is also insured with liability coverage of up to KRW 1 billion in case of personal data leakage, ensuring a worry-free experience for customers selling their used phones. “MINTIT’s proprietary technology allows us to completely erase personal data on the spot, and another key feature is that we transfer the payment to the customer’s account immediately after completing the transaction,” said a MINTIT representative. “Through this Galaxy trade-in campaign, we hope customers can trade with MINTIT without worrying about data leaks, purchase a new smartphone at a reasonable price, and contribute to ESG efforts by recycling their old phones.” ICT recycling company MINTIT announced that it will operate the "Galaxy Z Fold 6 | Z Flip 6 Trade-In" campaign for customers who purchase a Samsung Galaxy Z Fold 6 or Z Flip6 until the end of August. A model is seen promoting the campaign. A poster promoting the "Galaxy Z Fold 6 | Z Flip 6 Trade-In" campaign MINTIT ATMs installed at major retailers, telecom stores, and Samsung stores nationwide