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Meaning of the CI

The logo is the most important element in our identity, as it represents all aspects of SK Networks including its products and services, as well as its trustworthiness, quality and top-tier position. The logo is the official symbol of SK Networks, so its figure should not be changed in any way. The logo, used in various media including print and promotional materials, plays an important role in delivering the corporate and brand image of SK Networks.

sk Networks logo

Clear Space

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Clear Space A

When applying the SK Identifier, make sure to have sufficient clear space according to these guidelines. Assuming the letter “K” of the logo mark is X high, there should be 0.5 times around the space of X in all directions.

Clear Space B

This particular rule is applicable only if it is difficult to secure visibility due to space limitations and it is important to maximize the visibility of media applications such as digital medium, outdoor billboards. Assuming the letter “K” of the logo mark is X high, there should be 0.25 times around the space of X in all directions.

Corporate Color

SK’s color are composed of its primary colors and secondary colors. SK Red and SK Orange are SK’s representative colors. These guidelines must be observed because the consistent application of SK’s colors ensure the proper representation of SK’s image.

Primary Colors
  • SK Red
    • PANTONE 186C
    • CMYK 0 / 100 / 81 / 4
    • RGB 234 / 0 / 44
    • HEX #EA002C
  • SK Orange
    • PANTONE 158C
    • CMYK 0 / 66 / 91 / 4
    • RGB 255 / 122 / 0
    • HEX #F47725
Secondary Colors
  • SK Yellow
    • PANTONE 7408C
    • CMYK 0 / 20 / 100 / 0
    • RGB 251 / 188 / 5
    • HEX #FBBC05
  • SK Green
    • PANTONE 2292C
    • CMYK 43 / 0 / 100 / 0
    • RGB 155 / 207 / 10
    • HEX #B3CF0A
  • SK Teal
    • PANTONE 3275C
    • CMYK 100 / 0 / 50 / 0
    • RGB 0 / 154 / 147
    • HEX #009A93
  • SK Blue
    • PANTONE 300C
    • CMYK 100 / 50 / 0 / 0
    • RGB 0 / 114 / 198
    • HEX #0072C6
  • SK Navy
    • PANTONE 288C
    • CMYK 100 / 79 / 0 / 37
    • RGB 14 / 48 / 109
    • HEX #0E306D
  • SK Purple
    • PANTONE 526C
    • CMYK 75 / 100 / 0 / 0
    • RGB 104 / 33 / 122
    • HEX #68127A
  • SK White
    • PANTONE White
    • CMYK 0 / 0 / 0 / 0
    • RGB 255 / 255 / 255
    • HEX #FFFFFF
  • SK Black
    • PANTONE Black
    • CMYK 0 / 0 / 0 / 100
    • RGB 0 / 0 / 0
    • HEX #000000

Background Color Scheme

When expressing the SK CI in color, the default background color is white. Other background colors may be used as long as the visibility and image representation of SK CI are clear.
Avoid using the CI over background which do not provide enough legibility or cause visual figure. Refer to the exampls below.

Background Color Usage
Background Color Scheme