Promoting healthy, convenient,
and eco-friendly lifestyles

Wellness Appliances

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SK Magic

SK Magic

Proposing a Happy Life AI Wellness platform

Since its founding in 1985, SK Magic has been at the forefront of domestic market trends with its innovative technology and customer-centric services. Expanding into home appliance rental market in 2008 with products such as water purifiers, air purifiers, SK Magic has gained recognition for its world-class technology and leadership in market shifts.

Moving forward. SK Magic aims to enhance its business competitiveness by developing AI collaboration ecosystems both domestically and internationally. We will drive AI in our existing products and introduce new AI-driven solutions in wellness areas. Our goal is to evolve into an AI Wellness Platform Company, expanding our reach from the domestic market to global markets.

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Performance Highlights

  • FY2023 Sales

    KRW 840 billion

  • No. of Rental Accounts (cumulative)

    2.6 million

    (as of end of December 2023)
  • Grand Slam of the global top 3 design awards

    iF, IDEA, reddot

  • K-BPI (Korea Brand Power Index)

    NO.1

    (for 21 consecutive years)
Core
Competitiveness
Rental Business

SK Magic's home appliance rental business is continually evolving, having launched several industry-first products in Korea. Thanks to its pioneering technological innovations, we have developed groundbreaking products such as the first tankless water purifier, tankless ice water purifier, stainless steel direct water pipe, UV LED nozzle sterilization, and 6-stage sterilization bidet. These advancements have earned us numerous accolades, including the InnoStar, GreenStar, and CES Innovation Awards, and have significantly enhanced customer convenience.

Additionally, our rental products come with the Reassuring OK Service brand, providing customers receive hygienically clean water and air, backed by our top-notch service.

  • One-cock ice-dispensing water purifier

    Korea’s first water purifier to dispense ice and water simultaneously from a single tap, ensuring cleanness of both water and ice through an all-tankless system and self-cleaning system.

  • Ultra-compact tankless water purifier

    An eco-friendly water purifier, winner of the CES Innovation Award, characterized by its compact and slim design alongside a range of convenient features including warm water dispensing. Committed to ESG values, it emphasizes.

  • All-clean the Art air purifier

    The ‘Separable and washable’ architecture ensures that the product remains as clean as new at all times. The three-step clean pop-up system automatically adjusts outlet elevation in response to air contamination levels, swiftly detecting spatial contamination and purifying the air in the affected area intensively.

  • All-clean bubble-sanitizing bidet

    Simply press the one-touch button to cleanse the bowels with bidet-exclusive detergent. The four-fold electrolyzed water sterilization process eliminates germs from the bowels, water tank, drain pipe and nozzle.

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