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SK Intellix

SK Intellix

AI Wellness Platform Company

SK Intellix has established an integrated brand system that goes beyond the existing image of SK Magic—once limited to environmental home appliances—to embrace the innovation and forward-looking brand values of its newly launched wellness robotics brand, NAMUHX.

As a health platform brand, SK Magic aims to become a trusted name in the wellness industry by leveraging its strengths in environmental appliance manufacturing, sales, and rental services, along with its established brand equity, to create a new category of innovative products. Meanwhile, the wellness robotics brand NAMUHX aspires to lead the way in wellness innovation by building an open ecosystem and continuously expanding its technological capabilities.

Go to the SK Intellix

Performance Highlights

  • FY2024 Sales

    KRW 835 billion

  • Cumulative domestic/global rental accounts

    Domestic 2.89 million
    Overseas 0.2 million

    (as of end of December 2024)
  • Grand Slam of the global top 3 design awards

    iF, IDEA, reddot

  • K-BPI (Korea Brand Power Index)

    NO.1

    (for 21 consecutive years)
Core
Competitiveness
SK Magic

Health Platform

SK Magic's home appliance rental business is continually evolving, having launched several industry-first products in Korea. Thanks to its pioneering technological innovations, we have developed groundbreaking products such as the first tankless water purifier, tankless ice water purifier, stainless steel direct water pipe, UV LED nozzle sterilization, and 6-stage sterilization bidet. These advancements have earned us numerous accolades, including the InnoStar, GreenStar, and CES Innovation Awards, and have significantly enhanced customer convenience.

Additionally, our rental products come with the Reassuring OK Service brand, providing customers receive hygienically clean water and air, backed by our top-notch service.

  • One-cock Plus ice-dispensing water purifier

    Korea’s first water purifier to dispense ice and water simultaneously from a single tap, ensuring cleanness of both water and ice through an all-tankless system and self-cleaning system.

  • Ultra-compact plus tankless water purifier

    An eco-friendly water purifier, winner of the CES Innovation Award, characterized by its compact and slim design alongside a range of convenient features including warm water dispensing. Committed to ESG values, it emphasizes.

  • All-clean the Art air purifier

    The ‘Separable and washable’ architecture ensures that the product remains as clean as new at all times. The three-step clean pop-up system automatically adjusts outlet elevation in response to air contamination levels, swiftly detecting spatial contamination and purifying the air in the affected area intensively.

  • All-clean bubble-sanitizing bidet

    Simply press the one-touch button to cleanse the bowels with bidet-exclusive detergent. The four-fold electrolyzed water sterilization process eliminates germs from the bowels, water tank, drain pipe and nozzle.

NAMUHX

Wellness Robotics

Wellness Innovation through Robotics

Unlike conventional utility robots that focus solely on functionality,
we pursue wellness robots that elevate the user experience.

Rooted in the philosophy of enhancing humanity,
we seamlessly integrate this vision with advanced robotics technology and an open ecosystem, positioning ourselves as a first mover in the wellness robotics market.

This is the very essence of NAMUHX: Innovation for Humanity.

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