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- ‘Long-term used rental car’ that offers the same services as long-term new rental car receiving positive feedback from consumers, leading to 4.3 days for completing the registration contract due to high popularity
- Carefully selecting the vehicles under screening criteria; ▲ no accident record, ▲ car registration within 48 months, ▲ accumulated mileage under 90,000 km, etc.
 Providing interior cleaning and polishing as well as the replacement of key consumables 
- “We will further raise the customer value with our various services that meet the customer demands and market trends”

SK rent-a-car (CEO: Hwang Il-moon) announced on the 14th that it had won the '2022 National Service Awards’ hosted by the Institute for Industrial Policy Studies (IPS) for three consecutive years in the rental car category.

The 'National Service Awards’ presents prizes to excellent services recognized by consumers and represent Korea in each sector following the _uation of a number of areas, such as service value, customer satisfaction, and marketing and communication by various experts in academia and industry.

Winning the grand prize in the rental car category for three years in a row, SK rent-a-car introduces a variety of options from new to used cars to customers who want to use a vehicle using 'SK rent-a-car Direct,' an online direct service for long-term rental cars. In the award, the 'long-term used rental car service,' which provides the same service as long-term new rental cars, was particularly highly acclaimed by consumers.

The ‘long-term used rental car service’ operated through SK rent-a-car Direct was officially launched in February following a pilot test for about three months. For the service, we have selected used vehicles under _ent criteria; ▲ no accident record, ▲ car registration within 48 months (vehicles registered after 2018), and ▲ accumulated mileage under 90,000 km, while providing interior cleaning and polishing as well as the replacement of key consumables to raise their commercial value to the level of new vehicles. On the strength of the know-how that SK rent-a-car has earned leading the industry, the company has well managed used cars with the strict standards, which enables customers to use rental service at more reasonable prices than new vehicles.

In addition, the characteristics that it enables users to easily get an estimate and sign a contract on PCs or mobile phones have positioned the service as a reliable one. Actually, according to the internal data, it takes just 4.3 days on average to complete a contract after car registration. Especially, it takes less than one day to complete a contract especially for imported cars or SUVs. It means about 4 days are taken to conclude a contract after the registration.

An SK rent-a-car’s official said, “in recognition of meeting the needs of customers who want to use second-hand car long-term rental business instead of purchasing new or used cars with our convenient, non-face-to-face service, we have won the awards for 3 consecutive years.” And he added that we will further raise the customer value with our various services that meet the customer demands and market trends.

SK rent-a-car Direct allows customers to conclude a long-term rental contract within just 3 minutes in an easy manner on PCs or mobile phones without an application while enabling them to get an estimate within less than one minute without going through the authentication process. Furthermore, the service guarantees that customers can get the same and accurate estimate anytime, anywhere based on customer data. In addition, we have operated ‘Car Manager’ that manages the whole stages of contracting from vehicle contract to delivery to follow-up management to relieve the vague concerns over online purchase and raise the customer value with dependable and convenient services.

[Photo 1] SK rent-a-car winning ‘2022 National Service Awards’ in the rental car sector, hosted by the Institute for Industrial Policy Studies (IPS)