SK rent-a-car launching an online-only product, ‘long-term rental of second-hand cars’
-
2022-03-29
- A pilot product launched last December gained so much popularity that the conclusion of the contract within an average of 3 days
- Official launch after thorough review of feedback
Expanding the line-up of the product to give better options for customers
- ‘Live commerce’ to celebrate the launch at 7:30pm on the 29th of March
- “We will release divers types of online used car products based on our outstanding vehicle management capabilities so that our customers can purchase with trust”
SK rent-a-car (CEO: Hwang Il-moon) announced on the 29th that its long-term rental of second-hand cars is officially launched in the market, which had been introduced as a pilot product last December.
SK rent-a-car’s long-term rental of used cars is an online-exclusive product that allows you to safely use quality used cars at a reasonable price. It simply takes within 3 minutes through SK rent-a-car Direct website.
Only the cars used by SK rent-a-car customers, with a history of single driver, accident-free, less than 38 months from the registration date (2019 model or newer), and cumulative mileage of fewer than 70,000 km, were selected to raise the quality of the product. Considering that the manufacturer's warranty period of engine and power transmission parts is usually '5 years/100,000 km', the selective cars have high safety standards. Its vehicle condition is as good as new cars as the consumables are replaced and the interior is cleaned and polished.
Having a ‘Car Manager’ also alleviated the anxiety about online purchases. Each customer will be matched with a Car Manager when signing a contract. The manager checks the status of the rental vehicle when hiring the car and informs the process of it while taking care of contracting, taking out, and after-care by often checking the customer grievances during the contract period. Along with that, professional vehicle management services are provided so that customers can use their cars without concerns. For instance, 'On-site Maintenance (refill an engine oil, etc.)' is offered twice a year and 'Smartcare’, a vehicle management application, is available for free.
Above all, its greatest advantage is the reasonable price of riding a used car that has been strictly managed based on SK rent-a-car's know-how accumulated by leading the industry, compared to renting a new car. For example, the long-term rental fee of a new car for Kia K3 sedan would be KRW 550,000 per month, whereas a long-term rental cost of a 2021 model used car with a mileage of 16,000 km would be monthly KRW 400,000 which is about 70% of the expense for a new car. (Based on the total vehicle price including options: KRW 22 million, contract period: 36 months, and 30% deposit)
SK rent-a-car's product for long-term rental of used cars has received positive feedback from the market, gaining massive popularity that contracts have been concluded within three days on average. Reflecting the customer needs, identified during the pilot test period, the company has secured more diverse models and a higher number of units, including domestic sedans and SUVs as well as imported cars, thereby broadening customer choices. For customers who want a vehicle with a reasonable price instead of an older model and higher mileage, SK rent-a-car plans to introduce a wide range of products further.
In commemoration of the official launch of the long-term used rental car product, SK rent-a-car will carry out 'Live Commerce' on SK rent-a-car Direct website at 7:30 pm on the 29th. The live broadcast will introduce the product in detail and reveal the commercialization process of used cars, answering questions from the customers. All customers who have completed the contract will receive five sets of free car wash coupons and KRW 10,000 discount services for a monthly rental fee while gifts will be presented through a lottery to customers participating in the live commerce.
"We have carefully reviewed the results of the last pilot test and decided to officially launch the product after putting more emphasis on the customer value in the product," an SK rent-a-car official said. “We will introduce related services that are reliable based on our accumulated vehicle management capabilities,” added.
[Picture 1] Live-commerce broadcast image for SK rent-a-car’s long-term rental car product