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- Retrieving service records per vehicle model… to locate imported auto service station aligned to my car
- Providing service history and automated consumables management feature by automatically recognizing texts from service transaction records
… Also offering model-specific service frequency analysis service informed by data on 1 million imported cards
- Organizing a quiz and referral event for the app subscribers in April

An app that facilitates imported car management with data analytics and AI (artificial intelligence) algorithm is now available.

SK networks (CEO & President Sang Kyu Park) announced on the 1st that the Company officially launches ‘The CARPET (www.the-carpet.co.kr)’ app providing service station search, vehicle diagnostics, and service history tracking features all optimized to the needs of imported cars, as a part of its enhanced marketing drive.

An official at SK networks explained why the app was launched by saying, “We planned to launch the CARPET mobile app as a solution for imported car owners having difficulties with finding both affordable and reliable service stations after expiration of manufacturer’s warranty to locate service stations specific to their auto models and take care of vehicle care issues with ease.”

‘Find Service Station’ feature available in the CARPET allows users to locate service stations by different user preferences including cumulative service records count of my car model, service records count of my manufacturer’s brand, total service records count, distance from my location, and what not.

The ‘Find Service Station’ feature is informed by actual imported car service data of service stations and designed to enable customers to find service stations having technical knowledge and service/maintenance prowess specific to their car models.

Furthermore, when a service is provided via the CARPET, the service transaction record is automatically fed into the app to maintain the traceability of service history, based on which replacement cycle for consumables such as engine oil is notified to vehicle drivers. The app also automatically recognizes texts from the transaction records to provide better visibility into service cycle control and car mechanics’ feedback.

In addition, service data of 1 million cars imported into Korea in the recent five years is used to identify most frequently serviced items per applicable vehicle model and an ‘AI-powered chatbot’ brings symptoms of potential system faults to the attention of drivers, providing a vehicle status diagnostics feature. In particular, if a driver uploads an image of warning lamps activated on the dashboard while talking with the AI chatbot, AI algorithm recognizes the image and enlightens the driver on what such warning lamps mean and how to address triggering symptoms.

SK networks hosts a quiz and referrer registration event throughout April in celebration of the official launch of the CARPET app, targeting customers who have newly subscribed to the app and completed vehicle registration during the month. Starbucks gifticons will be given out to all participating customers. Find more details concerning the event in the app and its official website.

A source at the CARPET commented, “After the pilot launch of the app in last September, our imported car service database has been updated based on long-standing knowhow for imported car care and parts distribution services and customer convenience features such as AI chatbot added as a part of the officially launched version, the CARPET app will deliver great satisfaction to targeted customers,” and added, “To enable imported car owners to check their vehicle conditions with more ease and find trustable service stations to take care of their cars, our car care network consisting of over 360 service stations will be further enhanced in both quality and quantity, with more service features deployed and a variety of marketing events and programs launched to better serve customers.”