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- SK magic, No. 1 brand designation for water purifier and air purifier for 2 years in a row
… Leading the market with monthly sales of more than 10,000 units of Water Purifier for Self-Maintenance and All-Clean Air Purifier, respectively
- Online tire battery shopping mall TIREPICK, another winner
- “Will become a brand more loved by customers based on advanced technology and service capabilities”

With its long commitment to technologies suited for environmental changes and design centered management, SK networks has been leading innovation for market distribution of green home appliances and tire batteries. Through these efforts, it has proven its value as a brand loved by customers.

SK networks announced on January 28th, 2021 that SK magic was designated as a brand for the water purifier/air purifier category and TIREPICK for the tire specialty store category at the 2021 Korea Brand Hall of Fame Awards, hosted by the Institute for Industrial Policy Studies.

The Korea Brand Hall of Fame is a reputable award in Korea which selects and awards excellent brands loved by consumers in the fields of home appliances, consumable durable goods, services, etc. based on various standards including business performance, brand value and customer satisfaction.

Following the previous year, SK magic ranked no. 1 for the water purifier and air purifier category with its Water Purifier for Self-Maintenance and All-Clean Air Purifier to win double crowns this year. Developed to resolve inconveniences experienced by customers, Water Purifier for Self-Maintenance and All-Clean Air Purifier are now market leaders with steady monthly sales of more than 10,000 units, respectively.

Water Purifier for Self-Maintenance is a device developed by taking into account customer needs in the contact-less era to provide self-maintenance functionality to users. The product’s world-class technology and design competitiveness were acknowledged at the recent 2021 Consumer Electronics Show (CES), the world’s largest home appliances fair, and received the CES Innovation Awards. The product offers self-sterilization functions including safe care with direct pipe electrolyte sterilization, equivalent to professional visit-and-care services and safe care with coke UV sterilization. The product also features a memory function for water dispensing and night-safe light. Replacing the filter is so simple that anyone can easily replace it.

All-Clean Air Purifier, winner of the air purifier category, was the first of its kind to apply eco-friendly plastic (PCR-ABS) and has become a mega hit since it was launched. The cleaner provides quick and strong control of polluted air by absorbing air from all directions even from the floor, leaving no blind areas. It also features a removable and washable structure design, allowing users to easily remove and clean the fan and outlet that emit purified air but require particular care because dust and other contaminants are caught easily. In this way, it can be used as clean as if it were brand new.

TIREPICK, the award winner of the tire specialty store category, was the first in the country to introduce a service which retrieves information on tire size and battery specifications upon entering the vehicle registration number. In this regard, TIREPICK is considered to have improved online order convenience for tire batteries. It also lowered the entry barrier for customers with no online purchase experience by designing the website focused on UI (user interface) and UX (user experience). Customer trust was further built from transparent transactions on the online tire, battery shopping mall through free post-order tire exchange, single pricing for nationwide battery exchange service, compensation program for delayed service, etc.

Together with its investors including SK magic and SK rent-a-car, SK networks plans to continue its journey of building up digital technology capabilities of each business unit, introducing products of sensibility and trend combined, so that customer value is increased and brand competitiveness much more enhanced.

In this regard, an SK networks executive commented, “We will strive to become a company more and more loved by our customers through incessant innovations based on advanced technologies and services of SK magic and other partners.”

[Image Description 1] Following the previous year, SK magic ranked no. 1 in the water purifier and air purifier category at the 2021 Korea Brand Hall of Fame Awards. The image shows the winners this year, Water Purifier for Self-Maintenance (left) and All-Clean Air Purifier.

[Image Description 2] TIREPICK, the online tire mall of SK networks and award winner of the tire specialty store category at the 2021 Korea Brand Hall of Fame Awards.