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- Gildong Chaewoom, the life_ charging station, opens at the redeveloped gas station site at Gil-dong, Gangdong-gu.
- A multi-culture space as a charging location for both people and cars
  … Composed of the 1st EV charging station in the country, Terra Rossa, SK magic brand shop and more.
- “To be an iconic hot spot of the country, leading the market and the future.”

The land, once a gas station site, was transformed in three years into a space with a whole new concept of a charging station offering future life_.

SK network announced on January 21st, 2021 the opening of Gildong Chaewoom, a four-floor building and two basement levels, as the first EV charging station in the country and a multi-culture space. The site at Gil-dong was previously a gas station and has a total floor area of 1,300 pyeong (ca. 4,300 square meters).

Gildong Chaewoom is a facility with a concept of space where both people and cars can be recharged. It is designed and advised by Professor Hyunjun Mihn of Hongik University, the architect of the National Museum of Modern and Contemporary Art, Korea and Yong-deok Kim, the CEO of Terra Rossa, a coffee brand, who strived to translate the value of this life_ charging station into reality.

Gildong Chaewoom is mainly composed of an EV charging station and coffee shop to allow visitors to stay at ease. It also offers additional spaces such as a test driving center for eco-friendly cars and SK magic brand shop for visitors to experience future life_.

In particular, SK networks collaborated with Hyundai Motor Company to build the first EV-exclusive charging station in the country on the ground floor. Eight units of the newest superfast High Charger are available to provide an environment optimal for EV maintenance. In addition, a test driving center is in operation where four eco-friendly cars are ready to add unique experience to customers. Trial services started in December last year and officially launched on the 21st this month.

Part of the first floor and the entire second floor are occupied by Terra Rossa, one of the most renowned specialty coffee brands in Korea, this being its seventh shop in Seoul. The café’s interior emphasizes geometrical abstractions and original colors as an embodiment for ‘My Own (我) Beauty (美).’ This unique interpretation of space by Terra Rossa will serve as a foundation on which the plan will be rolled out to make it a hot spot representing Seoul, a trendy and sophisticated city.

SK magic’s brand shop ‘it’s magic’ is on the third floor, focusing on customer engagement and experience. In addition to a shared kitchen which offers a private dining experience, it also operates a brand experience center where visitors can test/use various products including water purifiers, air purifiers, massage chairs, etc. The shared kitchen is also where producer Wook-jung Lee, noted as one of the food documentary pioneers in the country, works on cooking class video clips to be streamed on YouTube, and cooking shows are offered with famous chefs as guests. The shop will further be used for various events including SK magic’s new product launch shows and promotion activities in connection with other F&B brands.

Chaewoom Lounge on Gildong Chaewoom’s fourth floor is dedicated to SK networks members so that they can use the space for work. The lounge can turn into a remote office for members whose residence is nearby or who visited the place on a business trip. It also offers venues for lectures, seminars, etc.

In the future, various activities and experiences will be developed for Gildong Chaewoom through its partners’ joint efforts including Hyundai Motor Company, SK magic and Terra Rossa so that both customers can get invigorated and cars filled up. Gildong Chaewoom will thus gradually be positioned as a life_ space icon of Korea.

An SK networks executive stated, “It is really great to open the country’s very first EV-exclusive charging station together with Hyundai Motor Company in an unprecedented new format, and to launch Terra Rossa coffee, SK magic brand shop, at the same time,” and emphasized that, “As Gildong Chaewoom continues to recharge all cars’ users including SK rent-a-car and EV customers visiting Gildong Chaewoom, efforts will be made for its sustained development as a space of advancement for the market and the future. The executive further commented, “Through SK rent-a-car’s investment, we will seek collaboration with various partners including Hyundai Motor Company to expedite EV infrastructure expansion and platform development.”

[Image De_ion 1] SK networks announced the opening of Gildong Chaewoom on the 21st, which was formerly a gas station site in Gil-dong, Gangdong-gu, now transformed into a multi-culture space composed of an EV charging station, coffee shop, SK magic brand shop, and other facilities. The image shows the building’s front

[Image De_ion 2] Terra Rossa Gildong located at F1 and F2 of Gildong Chaewoom. This is the brand’s 7th shop in Seoul decorated with a unique interpretation of space that will add value for the place to be positioned as a hot place representing a trendy and sophisticated city.

[Image De_ion 3] On 3F, Gildong Chaewoom, is a cooking class venue inside ‘it’s magic,’ operated by SK magic. Here, producer Wook-jung Lee, master of food documentaries, will help create video clips to be streamed on YouTube and cooking shows will also be offered with famous chefs as guests .